Matcha is a green powder made from ground leaves of the Tencha plant.

Matcha is rich in antioxidants, fiber, vitamins and minerals including chlorophyll, vitamin C, amino acid, l-theanine, selenium, chromium, zinc and magnesium. As a result, matcha combats inflammation, boosts metabolism, enhances mental clarity and helps combats signsof ageing.

Matcha powder is most commonly used in hot and cold drinks, but there are plenty of ways to incorporate it into food too. Click here to check out our recipe page for inspiration!

The caffeine in coffee results in an increased spike of your insulin levels and adrenaline glucose. This is what causes the coffee jitters that we sometimes experience.  Matcha contains less caffeine and when combined with the phytonutrients that exist in matcha powder, (including L-theanine), the absorption of the caffeine is slowed. The result is typically the uplifted feeling we experience with coffee, minus the jitters and spread out over more hours than the shorter spike of caffeine hit we experience with coffee.

Matcha Wednesday is from the highest ceremonial grade matcha powder. This is pure matcha powder with no other ingredients added.  Sourced, grown and processed in Japan, the matcha powder in Matcha Wednesday is 100% authentic.

Prized for its nutritional content, matcha powder can be used in hot drinks, smoothies, baking and cooking. Check out our recipe page for inspiration.

Matcha Wednesday powder comes from Kyoto, Japan. This area is famous for producing high-quality matcha and tea products and boasts a history 800 years long in the perfection and production of Japanese tea.

Matcha tea was first introduced in 1100's when a Buddhist monk returned to his home in Japan bringing tea seeds with him from China. This started a culturally significant practice in Japan called “the way of tea,” by which the perfect preparation of tea became an artform designed to honour the beauty of perfection in the ideal blend.

Apart from the quite obvious taste difference, high quality matcha typically used in ceremonial practices boasts a brighter green colour. The lower quality grades typically used in baking are a more brownish-green to olive colour.